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September 09.2025
2 Minutes Read

Xia Charles: From Celebrity Stylist to Brooklyn's Hair Care Innovator

Celebrity Hairstylist Xia Charles at Brooklyn Salon with hair products.

From Stardom to Roots: The Journey of Xia Charles

Celebrity stylist Xia Charles, who has worked with icons like Beyoncé and Cardi B, has officially opened her salon, Braided NY, in Brooklyn. This significant milestone represents a journey rooted in culture and identity, as Charles transitions from the world of celebrity styling to bringing her expertise directly to consumers. Her story starts in a modest salon in Port of Spain, Trinidad, where she learned the art of hair braiding from her grandmother. Now, she stands among other stylist legends, leveraging her skills to build a brand that celebrates textured hair and its cultural significance.

A Unique Blend of Tradition and Innovation

At the grand opening event, attended by celebrity radio host Angela Yee, Charles highlighted the importance of hair as an expression of culture and identity. With live braid styling demonstrations and a showcase of her new product line in collaboration with ORS Hair Care, audiences experienced firsthand the fusion of heritage and modern trends. This collaboration signifies a significant evolution in the beauty industry, emphasizing the importance of accessible, quality hair care products tailored for textured hair.

The Power of Representation in Beauty

This salon opening is more than just an entrepreneurial venture; it’s an opportunity for representation in the beauty industry. Charles's mission is to empower individuals to embrace their natural beauty, transforming how textured hair is perceived in mainstream media. Her work expands visibility for Caribbean culture and highlights the importance of representation in an often homogenous beauty landscape.

Reflecting on her rapid rise to prominence, Charles emphasized how the virality of her work, particularly a post that garnered the attention of Cardi B, opened doors to significant opportunities. This illustrates the profound impact of digital platforms in reshaping career trajectories for stylists and creatives.

Looking Ahead: The Future of Braided NY

As Braided NY establishes itself as a cultural hotspot in Brooklyn, the salon is expected to attract a diverse clientele eager for both hairstyling and community engagement. With plans for future events, workshops, and product launches, Xia Charles is poised not just to reshape the hair care landscape, but also to create a gathering place for celebrating Black beauty and culture. Her journey inspires upcoming stylists and entrepreneurs across the Caribbean diaspora and beyond. Stay tuned for the next big event from Braided NY as Xia continues to redefine the narrative around textured hair care.

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