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October 05.2025

2 Minutes Read

UN Tourism Awards Ignite Global Focus on Sustainable Sports Tourism Excellence

Racecar at sunset on track, silhouette, warm shadows, sports tourism.

Global Recognition for Sustainable Sports Tourism

In an exciting initiative aimed at acknowledging and promoting sustainability in the fast-growing sports tourism sector, UN Tourism and the Fédération Internationale de l’Automobile (FIA) have joined forces to launch the UN Tourism Awards for Excellence in Sustainable Sports Tourism. This prestigious award program, introduced in October 2025, will underscore significant efforts in sustainability, community impact, innovation, and public-private partnerships within the industry.

Why Sports Tourism Matters

According to recent reports, the sports tourism market was valued at an impressive $609 billion in 2023 and is anticipated to soar to $2.3 trillion by 2032. This expansion highlights the critical role that sports tourism plays not only in economic growth but also in fostering cultural exchanges and enhancing community development. Key leaders from both UN Tourism and FIA have emphasized that this collaboration aims to harness the power of sports to create a lasting positive impact on society and the environment.

A Closer Look at the Award Categories

The awards feature four key categories:

Most Sustainable Sport Event
Community Impact in Sports Tourism
Innovation in Sports Tourism Development
Outstanding Public-Private Partnerships in Sports Tourism

Each category invites participants to showcase their initiatives that align with the United Nations Sustainable Development Goals (SDGs) and demonstrate effectiveness in their respective areas.

Encouraging Participation and Collaboration

Open to UN Tourism members and FIA Member Clubs, the awards present an exciting opportunity for organizations involved in sports and tourism to spotlight their sustainable projects. Mohammed Ben Sulayem, president of FIA, stated, "These awards will not only celebrate best practices but also inspire others to create positive change through the power of sport and tourism. Together, we can build a future where sport continues to unite people and benefit societies worldwide." This proactive approach to sustainability in tourism encourages candidates to engage in a platform that promises visibility and collaboration across sectors.

Looking Ahead

UN Tourism and FIA aim to elevate the standards of sports tourism, ensuring that economic growth comes hand in hand with environmental consciousness and social responsibility. The inaugural awards ceremony scheduled for the first quarter of 2026 is highly anticipated as an essential gathering of thought leaders passionate about sustainable developments in the tourism industry.

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UN Tourism Awards Ignite Global Focus on Sustainable Sports Tourism Excellence

Global Recognition for Sustainable Sports Tourism

Why Sports Tourism Matters

A Closer Look at the Award Categories

Encouraging Participation and Collaboration

Looking Ahead

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