Shaikha Al Nowais Makes History as First Woman Secretary-General of UN Tourism

A Landmark Achievement in Tourism Leadership

In a groundbreaking move for the global tourism sector, Shaikha Al Nowais has been nominated as the first female secretary-general of UN Tourism. This significant appointment not only marks a historic moment in the 50-year history of the organization but also calls attention to the increasing importance of diversity and women's empowerment in leadership roles across various industries.

Profile of Shaikha Al Nowais

Shaikha Nasser Al Nowais hails from the United Arab Emirates and brings with her a wealth of experience from the hospitality sector, with over 16 years at the forefront of the industry. As Corporate Vice President at Rotana Hotels, she has managed relationships with owners across diverse regions, including the Middle East and Eastern Europe. Her educational background in finance from Zayed University, along with her leadership roles in various tourism-related bodies, uniquely positions her to lead UN Tourism into a future where innovation and sustainability are paramount.

Growing Impact of Global Tourism

According to a recent report by the UN, international tourism is on an upward trajectory, with over 300 million tourists traveling globally in the first quarter of 2025—14 million more than in early 2024. This surge highlights the resilience of the tourism sector and its critical role in global economic development. Secretary-General Zurab Pololikashvili's leadership over the past eight years has emphasized a transformative vision that places tourism at the heart of economic growth, focusing particularly on sustainability and digital innovation.

Vision for the Future

Shaikha Al Nowais's nomination comes at a crucial time for the tourism industry, which must adapt to evolving challenges such as climate change and technological advancements. The new secretary-general will aim to further these initiatives, particularly in education and human capital development, key areas for fostering a skilled workforce capable of addressing future challenges. The focus will also include strengthening investments and innovations that drive growth and sustainability in tourism.

What This Means for Women in Leadership

Al Nowais's appointment symbolizes a pivotal shift towards gender equality in leadership positions. It is a testament to the strides toward empowering women in sectors where they have historically been underrepresented. Her leadership can inspire future generations of women to pursue careers in tourism and beyond, suggesting that a diverse leadership team can fuel innovative solutions and drive an inclusive global agenda.

Call for Support and Engagement

As the world prepares for Shaikha Al Nowais to assume her role in January 2026, it is vital that we recognize and support this significant change. Engaging with the UN Tourism initiatives and being part of discussions around sustainable practices will foster a more resilient future for tourism. Embracing diversity and inclusion not only benefits individual careers but empowers whole communities.